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Consulting
Services by Indian Foods Company
Multicultural
Merchandising in America - Figuring out your neighborhood's ethnic mix is key to
figuring out a profitable SKU mix
The world of Ethnic food and
drink is constantly evolving. Indian Foods Company works with key players in the Food
Industry to help manage this development. Since 1986 Indian Foods Company has worked to
develop the market for Indian ethnic food and drink in partnership with ingredient
suppliers, own-label manufacturers, producers of major Indian brands, supermarkets and
independent retailers.
As the Ethnic Food sector
has evolved so have the services provided by Indian Foods Company. Currently these
include:
- Assessment of market opportunities
- Development of sales and marketing activities
- Product design
- Advice on Indian Food
- Sourcing Indian ingredients
- Consulting with retailers as to the ethnic Indian
food use by ethnic Indians and mainstream Americans.
- Managing the introduction of Ethnic Indian foods on
the grocers shelf and into the consumers cart
- Communication strategies for trade and consumer media
- Internet Marketing
- Alliances with Indian Food Manufacturers in India
Clients
include
- Byerly's
- Lunds Markets
- Hillers markets
- Kowalski's Market
- Radisson Hotels
- Walmart
- Taj Group of Hotels, India
The goal
of developers interested in bringing foods to the retail market should be to mimic the
restaurant experience as closely as possible. Presenting foods that have a universal
appeal and then tweaking them to make them as exciting as possible are important concepts.
Indian Foods company
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