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Food & Wine Online
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October 28, 2002

INDIAN FOODS COMPANY.COM ONLINE LAUNCHES ON OCTOBER 28 AS
PREMIER GIFT-GIVING WEBSITE

(MINNEAPOLIS, MN - October 28, 2002) -- Online Ethnic Food and and Gift shopping takes an innovative step forward with today's launch of an exciting new and improved website, Indian Foods Company, located at indianfoodsco.com. Formed in 1988 Indian Foods Company added its web site in Oct 2001, which had become a leader in the online ethnic food and gift category, the new website has been completely redesigned and enhanced, offering a new and considerably larger selection of merchandise at all price points.

Today, Indian Foods Company offers an extensive collection of foods for contemporary kitchens in America.  There is a renewed interest in Ethnic Foods. Indian Foods Company offers an extensive collection of products for Americans to enjoy and travel to India in their own homes and kitchens via the web site. Ethnic food is wonderful and the company provides detailed information on products to make Indian cooking fun and easy.

The company has many contacts with people who have access to the best creators of food and artists that create exclusive products just for Indian Foods Company shoppers.

Under the creative direction of President & CEO Kavita Mehta, Indian Foods Company offers a unique and distinctive point of view in its selection of food, beauty products, gifts - presented in a beautiful, elegant, easy-to-navigate environment.

Kavita plans to establish Indian Foods Company as the definitive resource for Ethnic products   . She comments, "It is my job to source out the best products that exist and offer them to our shoppers.  Many of these products have been created exclusively for Indian Foods Company by individual food masters and artisans."

Indian Foods Company's simple, elegant design makes the process of finding, selecting and purchasing ethnic foods online easy and hassle-free. Several unique features help guide customers like cooking guides, recipes and detailed information on all products.

About Indian Foods Company

Kavita founded the Indian Foods Company in 1988.  The Indian Foods Company is responsible for many of the Indian products in Minneapolis/St.Paul like the Food Co-ops, Byerlys, Lunds, Cub Foods and Rainbow Foods.  Besides food products, the company has provided culinary consulting services.  The company also holds classes on Indian cuisine.

Indian Foods Company web site was launched in October 2001, to address a clear unmet consumer need in the fast growing ethnic market. Based in Minneapolis, Indian Foods Company is widely recognized as the premier online destination for shoppers in search of ethnic foods. Indian Foods Company combines new levels of convenience, advice and food/beauty products/gift selections. Indian Foods Company's tagline perfectly expresses the company's mission, "making the cuisine of India yours!"

 

©2002-2004  IndianFoods Company, Inc. All rights reserved. The Indian Foods Company logo and mark are trademarks of IndianFoodsCompany, Inc.
coming soon www.ethnicfoodsco.com

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